Shopping carts are Web 1.0
Shopping cart applications, which most ecommerce website owners employ in some shape or form, basically fall under the category of Web 1.0. The overall goal is to present products to potential customers, much as a catalog or a brochure does — only, with a website, you can also provide a method for anyone in the world to purchase products. The web provided a vector for exposure, and removed the geographical restrictions associated with a brick-and-mortar business.
Currently, we are seeing the infancy of the Web 2.0, or the "read-write" web if we stick to Berners-Lee's method of describing it. The newly-introduced ability to contribute content and interact with other web users has dramatically changed the landscape of the web in a short time. It has even more potential that we have yet to see. For example, just look at YouTube and MySpace, which rely on user submissions, and the potenital becomes more clear. The Web 2.0 appears to be a welcome response to a demand by web users that they be more involved in what information is available to them.
Many views of Web 2.0
Now, it's important to realize that there are a staggering number of definitions of what constitutes a "Web 2.0 application." For example, the perception exists that just because a website is built using a certain technology (like Ruby on Rails), or because it employs Ajax in its interface, it is a Web 2.0 application. From the general, bird's-eye view we are taking, this is not the case; our definition simply requires that users be able to interact with one another or contribute content. Developers, for example, have a much more rigid definition of Web 2.0 than average web users, and this can lead to confusion.
This in turn leads us to the rumblings and mumblings we have begun to hear about Web 3.0, which seems to provide us with a guarantee that vague web-versioning nomenclature is here to stay. By extending Tim Berners-Lee's explanations, the Web 3.0 would be something akin to a "read-write-execute" web. However, this is difficult to envision in its abstract form, so let's take a look at two things I predict will form the basis of the Web 3.0 — semantic markup and web services.
Semantic markup refers to the communication gap between human web users and computerized applications. One of the largest organizational challenges of presenting information on the web is that web applications aren't able to provide context to data, and, therefore, can't really understand what is relevant and what is not. Through the use of some sort of semantic markup, or data interchange formats, data could be put in a form not only accessible to humans via natural language, but able to be understood and interpreted by software applications as well.
While it is still evolving, this notion — formatting data to be understood by software agents — leads to the "execute" portion of our definition, and provides a way to discuss web services.
web 3.0
A web service is a software system designed to support computer-to-computer interaction over the Internet. Web services are not new and usually take the form of an Application Programming Interface (API). The popular photography-sharing website Flickr provides a web service whereby developers can programmatically interface with Flickr to search for images. Currently, thousands of web services are available. However, in the context of Web 3.0, they take center stage. By combining a semantic markup and web services, the Web 3.0 promises the potential for applications that can speak to each other directly, and for broader searches for information through simpler interfaces.
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